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Salesforce CRM software company launches Salesforce1 for higher education

Will we see Customer Relationship Software evolve and blend with the teacing/learning software and systems?

“Salesforce for Marketing: Universities will now be able to plan, personalize and optimize journeys for prospective students, current students and alumni across channels and devices.”

http://www.zdnet.com/salesforce-com-unveils-salesforce1-for-higher-education-7000034091/